Pet supplements you actually feel good about giving your own dog.
NutraWag takes the guesswork out of the supplement aisle—pairing clear labels, meaningful extract levels, and Canadian-ready standards to deliver real results.
Why careful pet parents trust NutraWag
If you're the type who reads every label before a single drop hits the bowl, you're our kind of human.
Transparent From Day One
We don't do mystery mixes. Every active ingredient gets named, measured, and clearly listed, so you can see exactly what's going into your dog's routine—no smoke, no mirrors, no "just trust us" blends.
Meaningful Extract Levels
We're not sprinkling fairy-dust herbs for marketing flair. We use concentrated plant extracts at real, purposeful levels, so if something is on the label, it's there to actually do something—not just pad a paragraph.
Built for Canadian Pets & Vets
NutraWag is designed with Canada's Veterinary Health Product (VHP) framework in mind. That means claims, cautions, and directions are written to sit comfortably in Canadian vet conversations—not in the land of wild promises and fine-print footnotes.
Made for Our Own Dogs First
Our Chief Pet Officers—Bernie, Cali, and Jameson—get first dibs on everything. We formulate, label, and test as if NutraWag will only ever live in our own kitchen cupboard. If it doesn't pass the "would I feel totally okay giving this to my dog?" test, it never wears a NutraWag label.
How every NutraWag product is built
Less trend-chasing, more thoughtful, repeatable process.
Behind each bottle is a simple workflow: start with a real-life need, choose ingredients that make sense, use them in meaningful amounts, and explain it all like you're talking to a fellow dog person—not a lab report.
Start with real dog-life, not hype
We begin with everyday needs—comfort, routine, and normal body function—then ask, "What kind of gentle support would actually fit into a dog's day-to-day life?"
Choose proven, purposeful ingredients
We look for ingredients with a track record for the role they're meant to play, not whatever is trending this week. No "everything and the kitchen sink" formulas. If an ingredient doesn't have a clear job, it doesn't get hired.
Set meaningful extract levels & amounts
For plant-based ingredients, we use concentrated extracts at clear ratios (like 5:1 or 10:1) and match them with real, measurable amounts per mL. In plain language: enough to be worth including, never just a name-drop.
Design for bowls, not theory
We think through how this will show up in your kitchen: easy dosing, mix-friendly formats, clear directions, and honest cautions. Then we put everything on the label in straightforward language, so you can skim it and still feel fully informed.
Transparency, not label tricks
If it feels like a puzzle, it's not a NutraWag label.
A lot of supplements lean on long ingredient lists and big promises, then tuck the real details into one vague "proprietary blend." That might look impressive on a shelf, but it doesn't help you make a confident decision for your dog.
NutraWag plays a different game:
- ✓ Every active ingredient is listed by its proper name, with its strength and amount right there in the open.
- ✓ Concentrated plant extracts come with their extract ratios, so you can tell how dense they really are.
- ✓ We skip proprietary blends that lump everything into one number and quietly shrink individual amounts.
When we say "meaningful extract levels," we mean this: if we can't include an ingredient at a level we'd feel good about giving our own dogs, we simply don't use it. No token dustings, no label padding—just straightforward information, so your decision feels like a clear yes, not a nervous maybe.
Proudly obsessed with Canadian standards
Built for the pet parent who asks, "Okay, but is this actually legit… in Canada?"
NutraWag was born north of the 49th, so we build everything with Canadian pet parents—and their vets—in mind. That means thinking about how our products fit within Health Canada's Veterinary Health Product (VHP) framework, not just what sounds catchy on a label.
We work with properly controlled facilities in Canada and focus on clear directions, realistic use, and honest cautions. No dramatic health claims, no tiny-print surprises—just supplements meant to feel like a natural, sensible part of your dog's care, not a leap of faith.
Urinary Care+ for Dogs
Daily herbal support that helps flush the bladder and keep urination comfortable—without the pill battles.
- ✓ Supports healthy urinary tract function
- ✓ Premium concentrated herbal extracts
- ✓ Natural bacon flavor dogs love
- ✓ Results often seen within days
Risk-Free: 30-day money-back guarantee
More Products Coming Soon
Itch & Allergy Relief+
Coming Soon
Hip & Joint Care+
Coming Soon
Heart Health+
Coming SoonMeet our Chief Pet Officers
They're not mascots—they're family. When we formulate, label, or test anything, we imagine it going in their bowls first. If it doesn't pass the "would we give this to our own pets?" test, it doesn't make it to yours.
Bernie
Head of Quality ControlBernie is the dignified older gentleman who thinks every new bottle deserves a full sniff inspection. He's all about comfort, routine, and knowing his humans have done their homework.
Cali
Chief Fun OfficerCali is pure joy on four legs—zoomies, beach days, and belly rub negotiations. She reminds us that supplements aren't about perfection; they're about giving dogs the support they need to live bigger, happier lives.
Todd
Director of Taste & SniffsTodd is our curious explorer: first to investigate a new box, last to leave the treat drawer. He's picky in all the right ways, so flavour, texture, and daily ease all have to be on point.
"My senior beagle Bailey had been struggling with urinary issues for months. Within a week of using Urinary Care+, she was back to her normal self. No more accidents, no more discomfort. I wish I'd found NutraWag sooner!"
Verified Buyer
Ready to Help Your Dog Thrive?
Join thousands of pet parents who trust NutraWag for science-backed, transparent pet wellness.